Hoopla Hooper: Melissa Andrada

Fashion in Airports

“The creative person looks for history in a hardware store and fashion in an airport.” -Robert Wieder

Whether I’m at JFK or in SoHo, I seek fashion that challenges and inspires me. From the low to the high, I am interested in fashion that tells an interesting story about the City. Whether it’s a vintage fur mink from a clothing swap, a pair of sneakers from a skate shop, or the shape of someone’s eye brows, what’s important is the sensibility and statement that the object or person expresses.

As a cultural researcher, I approach fashion from a critical, yet playful eye. To me, fashion is more than just clothes; it’s a form of history, memory and identity – a way of representing an idea in the world. However, fashion is not just theory. Sometimes people and things inexplicably look cool, fun, and/or awesome.

In this column, I hope to offer a balance of critique and playfulness. I would like to examine fashion in New York from a critical perspective, offering intimate, nuanced looks at fashion brands, stores, objects, and people that challenge and inspire me. I also would like to talk about fashion that simply makes me smile or click the like button on Facebook.

This contrast in perspectives may be attributed to my multicultural background. A serial resident tourist, I have spent the past five years living in and traveling to cities, such as Seoul, Prague, and Cape Town. This past year I researched the relationship between teaching English, branding, and fashion for my master’s at the University of Edinburgh. My interdisciplinary studies combined with my love for travel and cities shape the way I view fashion and New York.

When I’m not studying or traveling, I can be found cycling in Brooklyn, scheming digital strategies, and of course, scouring the streets and the web for my next awesome find.

Tweet This Digg This Facebook Stumble This Post

Arrow Up Scroll back to the top of the article

Tags: , , , , , ,

One Response to “Hoopla Hooper: Melissa Andrada”

  1. Karen says:

    I love your quote, and I can’t wait to read what’s to come in “Fashion In Airports”

Leave a Reply